![]() ![]() The post ARISTOCRAT CONTINUES TO INVEST IN EXPANDING DIGITAL GAME PIPELINE AND PORTFOLIO DIVERSIFICATION FOR GROWTH appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory. “We will continue to be active in pursuing global talent and studio deals that accelerate our growth strategy, alongside our sustained proven focus in driving organic growth and abovemarket results” Mr Lang concluded. Coupled with Aristocrat Digital’s ambitious strategy, global scale, marketing and investmentĬapabilities, we look forward to helping our new colleagues reach new heights as part of Aristocrat.” ![]() “We are thrilled to welcome Futureplay, Northern Stars and Playsoft to the Aristocrat Digital family, given their impressive track records in game development, creativity and innovation. The studio will help accelerate Product Madness’s pipeline and deliver innovation, while establishing a strong footprint for the company in another strategic European location.Īristocrat Digital’s CEO, Michael Lang, said “These deals are consistent with Aristocrat’s successful strategy of bringing more world-class game development talent and capability into the organisation to expand our game pipeline and sustain our strong growth momentum in ![]() Playsoft will operate within the Product Madness business, and continue to be led by its impressive founders Nicolas Bensignor and Pierre Olivier Monteil. Playsoft has a 13+ year track record of developing more than 50 successful game titles for third party partners.
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